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mmm-framework


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Author: Matthew Reda
Summary: Bayesian Marketing Mix Modeling framework with causal calibration, pressure testing, and an adaptive measurement loop
Latest version: 1.5.0
Required dependencies: cloudpickle | cryptography | h5netcdf | h5py | holidays | loguru | numba | numpy | numpyro | nutpie | openpyxl | pandas | plotly | pydantic | pydantic-settings | pymc | pymc-extras | statsmodels
Optional dependencies: boto3 | cvxpy | db-dtypes | google-cloud-bigquery | google-cloud-storage | httpx | langchain-anthropic | langchain-core | langchain-google-genai | langchain-google-vertexai | langchain-openai | langgraph | langgraph-checkpoint-sqlite | pyarrow | pypdf | python-docx

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